Step 1: Define your strongest angle
Choose one narrow angle where your experience is clearly useful to Bob Smith. Avoid broad positioning; one sharp contribution beats ten generic claims.
Use this as your foundation: Bob Smith responds to concise, outcome driven outreach that respects their calendar and inner circle. The strongest entry is through personal advisors and program contacts or industry introductions and advisory networks, ideally via a warm introduction from space program leaders or aerospace partners. Lead with a one page brief tied to operational leadership and launch system development and show you understand how decisions are made in Blue Origin (former) and advisory roles. Offer a low lift next step like a short call, memo, or pilot, and avoid generic praise by signaling measurable upside and low operational risk.